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How Maruthi Medicals Transformed
Operations & Scaled Business with eVitalRx

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Maruthi Medicals is a prominent family-owned pharmacy in Bengaluru. Started in the late 1980’s they have pioneered the pharmacy business and today stand as the most trusted pharmacy name in Vijayanagar, Bengaluru. The journey of more than 40 years is a strong testament to the goodwill of the Munnot family who runs the pharmacy, especially Mahendra Munnot the founder of Maruthi Medicals.

An avid philanthropist and animal lover, Mahendra Munnot is well known for his commitment to community service initiatives.

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His son, Anand Munnot also joined the business at a young age & now oversees the business. He continues the growth trajectory for Maruthi Medicals & is a firm believer in adoption of new technologies. In this process it became key for him to transform their pharmacy operations into a digital-first business with evitalRx's comprehensive technology solutions. 

This case study explores how a 50-employee pharmacy processing 1,700 daily orders leveraged technology to enhance customer experience and streamline operations.

The Challenge

Despite their strong market presence, Maruthi Medicals faced several challenges in meeting evolving customer expectations:

  • Limited ability to serve customers through modern channels
  • Challenges in order processing due to non existent payment gateway
  • Chaos in delivery operations management, Leading to subpar customer experience

The Solution - eVitalRx

While the challenges were many, there were no quick fixes. So team eVitalRx made frequent on-site visits and held multiple meetings to arrive at plausible solutions. Once the proposed solutions were agreed, eVitalRx implemented a comprehensive digital transformation solution and handholded Maruthi medicals during the transition period:

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eVitalRx developed a branded patient application called Digimeds specifically for Maruthi Medicals, featuring:

SeamlessERP

Seamless ERP integration enabling direct invoicing & real-time order updates

Comprehensive

Comprehensive product catalog with detailed information

User-friendly

User-friendly prescription upload interface

Automated-order

Automated order status notifications

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WhatsApp Business Integration

  • Enabled direct ordering through WhatsApp
  • Automated order status updates
  • Enhanced customer communication

Delivery Management System

  • Integration with 3PL i.e. Dunzo, Porter, Delhivery.
  • Implementing VitRun - delivery app for staff

Financial Technology Integration

  • eWay bill and e-invoice automation
  • Multiple payment gateway options
  • POS system integration
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evitalRx developed a complete end to end medicine tracking solution catered to large pharmacies like Maruthi Medicals. This led to optimized tracking & order processing.

  • Real-Time inventory tracking and optimized storage
  • TrackRx is ideally developed for Multi-Location warehouses Management through a unified database however for Maruthi Medicals we customized for single stores with multiple floors
  • Multiple logins for staff in different floors

This showcases eVitalRx ability to deploy transformation as per tailored needs.

Hence the digital transformation was executed through a carefully planned process:

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Impact and Results

Operational Efficiency

  • Streamlined order processing system handling 1,700 daily transactions
  • Efficient management of 40,000 SKUs through digital inventory system
  • Avg Order TAT was reduced to under 10 minutes even during high customer footfall
  • Reduced manual intervention in routine tasks

Customer Experience

  • Reduced Average Order TAT significantly to ensure excellent customer experience
  • Seamless ordering experience through multiple digital channels
  • Near Zero Bounce
  • Real-time order tracking and status updates
  • Improved customer communication through WhatsApp integration

Business Growth

  • Enhanced digital presence through branded mobile app
  • Smart AI analytics for optimized Inventory management
  • Real time insights & analytics for business growth

Future Plans

Maruthi Medicals has been a very apt example of how a large pharmacy can operate and thrive on eVitalRx platform.They are constantly growing the business and continues to explore additional features and capabilities of the evitalRx platform, focusing on:

  • AI-enabled insights & decision making
  • Smart in-store kiosks for auto ordering
  • Display screens for order status

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