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eVitalRx powers Goyal Medical’s
Expansion in Jaipur

Goyal Medical

Let's talk about Mr. Manoj Goyal, a pharmacist who's always been fascinated by technology. Back in 2003, he decided to open Goyal Medical, right here in Jaipur.

The customers who walked into the store were amazed by his cheerful demeanour and friendly nature. He truly enjoyed connecting with the customers beyond the stereotypical medicine talk, leading to friendly relationships - a key factor in differentiating Goyal medical from conventional pharmacies. The customers didn’t remember the store, but him. He was the reason for the goodwill of Goyal medical.

Medicine Availability

In just two years, Goyal Medical became a trusted name in the locality. To serve even more people, he opened a second store in 2005, expanding his reach to a new customer base. The second store also started seeing success in no time, as positive word of mouth drew in more customers.

In 2017, he opened a third store. But this growth came with new challenges. Managing multiple stores wasn't as simple as running just one store. He soon realized that keeping track of everything and ensuring smooth operations across all stores was becoming a real headache.

Daily Struggle

Customers would often ask for products that were out of stock, and they’d leave empty-handed. The frustrating part was that the other store might have the needed product, but there was no easy way to check.

Mr Goyal could only see two solutions at that time, either

  • Over stock the products which would increase the investment or 
  • Risk customer bounce which was also bad for business

Neither of the solutions were ideal and when the bounce count increased to 10 customers a day, he knew he had to find a solution.

Quest to find the perfect ERP

Initially, Mr. Goyal relied on an outdated desktop software that couldn't show real-time product availability at other branch stores. To try and solve this, his staff started calling other branches every time a customer wanted an out-of-stock item.

Results? Long wait time for the customers!

Mr. Goyal even explored a hybrid ERP system, an originally desktop based ERP, needing to be synced on cloud to get updated information of branch stores. They agreed to customize the stock availability feature for him. However, he was disappointed with the ERP's performance and failure to deliver the feature as required. Dissatisfied but determined, he continued his search for the perfect software.

Why eVitalRx’s Cloud based ERP seemed the ideal solution

In 2023, Mr. Goyal discovered eVitalRx while he was browsing for pharma software. He was drawn to its fully cloud-based technology, which offered,

  • The promise of real-time information
  • Connecting all branches on one platform for seamless communication.

How it turned out to be exactly what they needed

Goyal medicals wanted to completely eliminate the inter-branch time consuming phone calls, a strategy they adopted due to technology limitations of their old ERP/s.

Now, when a customer requests an out of stock product, the branch

  • Checks availability at nearby branch stores using eVitalRx, in a fraction of seconds
  • Sends a transfer request to communicate the requirement in real time

With joy, Mr. Goyal says, “eVitalRx has transformed our inter-branch transfers.  We've  eliminated the problems of medicine power, pack size, and FMCG product variations that we used to have with verbal requests, the accuracy we now have in fulfilling orders is the cherry on top!”

eMpact of eVitalRx

Zero Bounce

15 Minutes of cut down in customer wait time

Reduced expiry

Near to zero customer bounce

Quick yet errorless billing

Minimum Inventory investment & Expiry losses

eVitaRx’s eMpact extended beyond that. Goyal Medicals also achieved:

  • Complete control over his pharmacies with real time & actionable business Insights
  • No longer relying on staff for information; everything he needs to know about his business is now at his fingertips with eVitalRx Mobile App.
  • Error free online payments and Auto reconciliation of invoices with EDC machine integration.

He says, “These days, instead of moving store-to-store to monitor, I finally have a chance to do what I like the most - connecting with the customers.”

portfolio photo

Stepping towards his vision

Mr Goyal firmly believed that technology plays a vital role in expansion. He was right ! The results were right in front of him.

The difference in the timeline is huge - While it took him twelve years previously to open his third store, it took him just one year & significant trust in eVitalRx’s capabilities to boost the expansion.

Within a year, Goyal Medicals expanded his business with two more stores, carrying veterinary & baby care product lines to diversify the categories & to meet the ever-evolving demands of customers.

Today, With 21+ years of experience and hard work, Mr Goyal is running five thriving stores, catering to 1000+ customers per day. His vision extends to a network of 20 stores with an intention to serve more customers in different localities of Jaipur, a goal he confidently believes is now well within reach, with eVitalRx as his technology partner.

He says, “These days, instead of moving store-to-store to monitor, I finally have a chance to do what I like the most - connecting with the customers.”

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